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New Construction | Gulf Coast Florida

Buying New?
Bring Your Own Advocate.

The builder's sales team is excellent at their job. Their job is to represent the builder. Luke's job is to represent you, before you sign a single page, through every walk-through, and long after closing day.

Two Different Roles

The Builder Has a Sales Rep.
You Should Have an Advocate.

Builder sales representatives are genuinely good at what they do. They know the floor plans, the upgrade packages, the lot premiums, and the construction timeline. They can walk you through every model in the community and answer questions with real expertise.

What they cannot do is represent your interests. They work for the builder. Their compensation depends on the sale. That is not a criticism, it is simply the structure, and it means you are navigating a significant financial decision without anyone in your corner unless you bring someone.

Luke's role is different entirely. He helps you evaluate whether the community fits your long-term goals, understand what the contract actually says before you sign it, coordinate inspections that the builder's walk-through will not replace, and think through resale value before you fall in love with an upgrade package.

On most new construction purchases, that representation costs you nothing extra. The builder structures their pricing to accommodate buyer agents. What changes is that you stop navigating alone.

The Builder's Sales Rep

Expert on the builder's product, pricing, and community. Represents the builder's interests. A valuable resource for product knowledge, but not the same as having your own advocate.

Luke, Your Buyer's Advocate

Represents your interests only. Compares builders, evaluates communities, reviews contracts, coordinates independent inspections, and gives you honest guidance on resale factors the builder's team won't raise.

Why Both Can Coexist

This is not a conflict. The builder wants a smooth, successful transaction. Luke wants you to make the right decision for your family. Those goals align far more often than they clash.

From First Visit to Move-In

Where Luke Adds Value
at Each Stage

New construction has its own rhythm, language, and pressure points. Here is where having independent guidance makes the most difference.

1

Choosing the Right Builder

Not all builders are equal in quality, customer experience, or warranty reliability. Luke helps you evaluate builders from real market experience, not marketing materials.

2

Comparing Communities

School zones, HOA structures, CDD fees, future development plans, and resale demand all vary significantly from one community to the next, often within the same city.

3

Selecting a Lot

Conservation views, corner positions, proximity to amenities or traffic, and drainage patterns affect both your daily life and your future resale value. Luke knows what to look for on a site visit.

4

Understanding Upgrades

Some upgrades add real value at resale. Others are pure builder margin. The design center is exciting and consequential. Luke helps you prioritize before you spend.

5

Reviewing Builder Contracts

Builder contracts are written by builder attorneys and tend to favor the builder. Luke reviews these with you so you understand every clause before you sign.

6

Coordinating Inspections

An independent inspection on a new home is not optional, it is essential. Luke works with trusted inspectors who specialize in new construction, including pre-drywall when timing allows.

7

The Final Walk-Through

Your last chance to document incomplete items before you own the home. Luke attends with you, knows exactly what to look for, and makes sure the punch list is complete before closing.

8

Life After Closing

Warranty questions, contractor referrals, market updates a year down the road. Luke does not disappear at the closing table. The relationship continues as long as you need it.

Know the Market Before You Visit

Major New Construction Communities
on Florida's Gulf Coast

These are the communities Luke knows from the ground, organized by county. Each summary covers what makes the community distinct, which builders are active, and what buyers should think about before visiting a model home.

South TampaLuxury Infill

City Homes by Homes by WestBay

Tampa Bay's largest locally-owned builder builds infill luxury homes in South Tampa's most sought-after neighborhoods. Raised foundations for flood protection, storm-ready construction, and high-end finishes characterize these homes. An eight-milestone construction walk-through process gives buyers unusually transparent visibility into their build. Pricing reflects the South Tampa premium.

Active builders: Homes by WestBay
South TampaInfill

South Tampa Infill & Boutique Builders

South Tampa has very little large-tract land remaining, so new construction here is primarily infill: individual lots or small pocket developments rather than master-planned communities. Buyers will find a mix of local custom builders, boutique regional builders, and WestBay's city home product. Expect higher price points, smaller lot sizes, and fewer community amenities in exchange for unmatched location.

Active builders: Homes by WestBay, local custom builders
South TampaWhat to Know

What Makes South Tampa Different

Buyers drawn to South Tampa for walkability, proximity to downtown, or access to A-rated schools like Plant High need to understand that the new construction landscape here is fundamentally different from suburban communities. There is no model home park, no design center, and no master plan. Luke can help you identify available infill lots and evaluate builders who are actively permitted in the area.

Contact Luke for current availability
BrandonComing Soon

Barrington Preserve

Homes by WestBay is bringing their Artisan Collection to a gated community in Brandon with tile roofs, paver driveways, and no CDD fees. Brandon's established infrastructure, access to Westfield Brandon Town Center, and proximity to I-75 and the Selmon Expressway continue to draw buyers who want suburban convenience without the long commute.

Active builders: Homes by WestBay
ValricoMid-Market

Crestwood Estates

Homes by WestBay is active in Valrico with single-family homes from around $675,000, offering floor plans from three to seven bedrooms and up to 4,800 square feet. Valrico's reputation for A-rated schools, particularly Bloomingdale High, makes it one of the most searched school zones in Hillsborough County for families buying new.

Active builders: Homes by WestBay
ValricoBoutique

Vivir at Bloomingdale

A smaller boutique community on Bloomingdale Avenue by Onyx+East, with four two-story designs starting in the $400s. Walkable to the Bloomingdale Public Library, YMCA, and everyday retail. Valrico overall has active new construction from the $300s through the $600s-plus, with most development concentrated along the Lithia Pinecrest Road and Bloomingdale corridors.

Active builders: Onyx+East; broader area includes DR Horton, Meritage, Pulte
Apollo BeachMaster-Planned

Waterset

The flagship master-planned community of the SouthShore corridor, spanning 1,300 acres just 16 miles south of Tampa. Five pools, three clubhouses, twelve-plus miles of trails, four athletic fields, sports courts, and multiple playgrounds. Regency by Toll Brothers is a private gated 55-plus section within Waterset with its own amenity center called The Cove.

Active builders: Pulte, David Weekley, Toll Brothers, Casa Fresca, Homes by WestBay
WimaumaCrystal Lagoon

Southshore Bay

A master-planned community in Wimauma anchored by a 5.5-acre Metro Lagoon where residents can swim, kayak, and access a swim-up bar. Includes Medley at Southshore Bay, a dedicated 55-plus section with its own private clubhouse, fitness center, and social programming. Townhomes are also available through Lennar starting from the mid-$200s. Located off US-301 near Little Manatee River State Park.

Active builders: Lennar, DR Horton
WimaumaAll Ages

Berry Bay

A large multi-builder development off US-301 in Wimauma, with a broad range of price points and floor plan options. One of the more affordable entry points into SouthShore new construction. The US-301 corridor has expanded significantly with new grocery, retail, and medical facilities serving these communities, reducing the rural isolation that once characterized the area.

Active builders: Ashton Woods, M/I Homes, DR Horton
Apollo BeachLow Maintenance

Waterset Townhomes

David Weekley Homes offers townhomes within the Waterset master plan with full access to all community amenities. Walkable to dining and recreation, adjacent to the South Coast Greenway trail system. A practical option for buyers who want the Waterset lifestyle at a lower price point or maintenance burden.

Active builders: David Weekley Homes
Wimauma55+

Valencia Lakes

A well-established 55-plus-only active adult community in Wimauma with a resort-style amenity campus. Not appropriate for families with minor children. If active adult living is the goal, Valencia Lakes has one of the most complete lifestyle programs in the SouthShore area. Luke can walk buyers through what CDD and HOA structures look like here before they make a trip out.

Active builders: GL Homes
RiverviewGated

Spencer Glen

A Pulte community in Riverview on the northern edge of the SouthShore corridor, with a resort-style pool, clubhouse, dog park, sports courts, and playground. Within one mile of the I-75 and Big Bend interchange. Homes range from the mid-$300s through the $500s, with easy commute access to both downtown Tampa and the SouthShore employment base.

Active builders: Pulte Homes
Wesley ChapelCrystal Lagoon

Epperson

Anchored by a 7.5-acre crystal lagoon with sandy beaches, Epperson is one of the most recognized communities in Pasco County. Originally broke ground in 2016 and will total more than 4,000 homes at build-out. Includes a charter school on site, ULTRAFi high-speed internet, solar street lights, and smart home technology throughout. Strong for families who want a resort-style social environment at a non-resort price point.

Active builders: Lennar, DR Horton, Casa Fresca
Wesley ChapelResort Living

Taylor Morrison Esplanade Communities

Taylor Morrison has multiple active communities in Wesley Chapel targeting move-up and relocation buyers who want resort amenities and a maintenance-free lifestyle. Their Esplanade brand is built around the amenity center experience. Flex cash incentives toward options or closing costs are available depending on community and timing.

Active builders: Taylor Morrison
Wesley Chapel / New TampaMulti-Builder

Two Rivers

One of the largest master-planned communities in Pasco County, straddling the Zephyrhills and Wesley Chapel border off SR-56. Ten builders across multiple villages, with a planned Flatwoods Golf and Country Club section expanding into New Tampa-adjacent Hillsborough County. Pulte's AllGen floor plans serve multi-generational buyers here. Amenities include resort-style pool, fitness center, pickleball and tennis courts, and extensive trails.

Active builders: Pulte, DR Horton, Casa Fresca, Homes by WestBay, Taylor Morrison, Meritage
Wesley ChapelLagoon

Mirada

A master-planned community in San Antonio near Wesley Chapel with a 15-acre MetroLagoon from Metro Lagoons. Homes from Lennar, DR Horton, and other builders surround the lagoon, with kayaking, paddleboarding, bocce, tennis, and pickleball on site. Golf cart paths run throughout the development. A strong option for buyers who want the lagoon experience at a competitive price point.

Active builders: Lennar, DR Horton
Land O LakesGated

Whispering Pines

A gated community in Land O Lakes with resort-style amenities and Pasco County Schools zoning. Easy access to I-75, US-41, and SR-54. DR Horton is actively building here with pricing in the entry through mid-range bands. Land O Lakes offers more land per dollar than Wesley Chapel proper while maintaining easy highway access north and south.

Active builders: DR Horton
Wesley ChapelHigh Growth

Wiregrass Ranch Corridor

The Wiregrass Ranch area along SR-56 includes multiple active and recent communities from national builders. Proximity to Wiregrass Mall, AdventHealth Wesley Chapel, and the Pasco County Schools district makes this one of the most in-demand new construction pockets in the Tampa metro. Resale values here have historically performed well relative to initial purchase price.

Active builders: Meritage, Lennar, Pulte, DR Horton
ZephyrhillsHomes by WestBay

Homes by WestBay at Two Rivers

Homes by WestBay is building in the Two Rivers master plan in Zephyrhills, with homes from approximately $390,000 and floor plans ranging from two to seven bedrooms up to 4,828 square feet. Two Rivers sits off SR-56 with access to all community amenities including the resort pool, fitness center, and trail network. A higher-finish option relative to the volume builders in the same community.

Active builders: Homes by WestBay
Dade CityLennar

Lennar Dade City Communities

Lennar is active in Dade City with communities starting from the mid-$300s, with three- to five-bedroom floor plans from 1,817 to 3,326 square feet. Dade City offers more rural character, larger lots, and lower price points than Wesley Chapel while sitting within easy commuting distance of the broader Pasco and Hillsborough job base. The pace of development here is meaningfully slower than Wesley Chapel, which suits buyers who want to avoid construction traffic.

Active builders: Lennar, DR Horton, K. Hovnanian
ZephyrhillsValue

Zephyrhills & East Pasco New Construction

Zephyrhills sits at the northeastern edge of Luke's service area and represents one of the most affordable new construction markets in Pasco County. Multiple builders are active along SR-54 and SR-56. The area is best suited for buyers who prioritize space and price over proximity to urban amenities. With Two Rivers now straddling the Zephyrhills and Wesley Chapel border, the line between the two markets is blurring quickly.

Active builders: Pulte, DR Horton, Casa Fresca, Homes by WestBay, Lennar
Lakewood RanchTop-Selling Nationally

Lakewood Ranch

The largest and most established master-planned community in the region, with more than 22 active new construction villages and 15-plus builders represented. Consistently ranks as one of the top-selling master-planned communities in the country. Communities include resort-style options like Star Farms and Esplanade Golf and Country Club, 55-plus communities like Del Webb Catalina, and luxury semi-custom options at Wild Blue. New southeast expansion with Taylor Morrison, Toll Brothers, and Pulte is underway as of late 2026.

Active builders: Lennar, Toll Brothers, Taylor Morrison, Pulte, Neal Communities
Venice / North PortTop 10 Nationally

Wellen Park

Ranked sixth nationally for new home sales in the first half of 2025, Wellen Park is the fastest-growing community in Sarasota County. Its differentiator is Downtown Wellen, a lakefront town center with restaurants, shops, a farmers market, and a kayak launch that is golf-cart accessible from most neighborhoods. Multiple villages are active at different price points. Cool Today Park, home of the Atlanta Braves spring training, is located within the community.

Active builders: Lennar, Mattamy, Neal Communities, ICI Homes, Pulte
Manatee CountyLuxury

The Isles at Lakewood Ranch

Toll Brothers' flagship Gulf Coast community, a 340-acre gated enclave with West Indies architecture, maintenance-free living, and resort amenities centered on The Pier House clubhouse. Homes range from approximately $853K to $1.4M-plus across 23 floor plans between 2,443 and 4,272 square feet. A short drive to Waterside Place, Lakewood Ranch's premier waterfront town center. A new phase launched in April 2026.

Active builders: Toll Brothers
SarasotaDavid Weekley

Lakeview Crossing

David Weekley Homes is building in this Sarasota community off Proctor Road near Lakeview Elementary. Homes sit on 62-foot homesites, offering slightly more yard space than most new construction in the area. Floor plans range from 2,500 to more than 3,000 square feet. Standard features include impact glass, tankless water heaters, and paver driveways.

Active builders: David Weekley Homes
ParrishFast Growing

North River Ranch

A large master-planned community in Parrish, east of I-75, offering a broad range of builders and price points. North River Ranch has emerged as a lower-cost alternative to Lakewood Ranch with similar community amenities including village centers, clubhouses, and fitness trails. Strong for buyers who want the master-plan lifestyle without Manatee County's higher price premiums.

Active builders: Pulte, Lennar, DR Horton, Casa Fresca
Lakewood RanchComing 2026

Southeast Lakewood Ranch Expansion

The most anticipated new development in Manatee and Sarasota counties, located south of University Parkway down to Fruitville Road. Seven new neighborhoods are planned with infrastructure and roadways currently in progress. Sales are expected to begin in late 2026. A third Taylor Morrison Esplanade community, Toll Brothers, and Pulte are among the confirmed builders.

Planned builders: Taylor Morrison, Toll Brothers, Pulte, Neal Communities
Know Who You're Working With

The Active Builders
on Florida's Gulf Coast

Detailed community guides for each builder are being added to this page. In the meantime, each builder's Florida page is linked so you can browse what they have available right now.

Homes by WestBay

South Tampa • Brandon • Apollo Beach • Zephyrhills
Tampa Bay's largest locally-owned homebuilder, operating since 1993 across Hillsborough, Pasco, and Manatee counties. Known for their Created For You process, an eight-milestone construction walk-through that gives buyers unusually transparent visibility into their build. Energy Star 3.1 certified homes and a 2-10 Home Buyers Warranty are standard. Active in Waterset (Apollo Beach), Two Rivers (Zephyrhills), Barrington Preserve (Brandon), Crestwood Estates (Valrico), and City Homes infill product in South Tampa. Pricing runs from the $390s through $1.1M-plus depending on community and product line.

Lennar

Tampa • Manatee • Sarasota
One of the most active production builders in Florida. Known for their Everything's Included model, which bundles appliances, smart home tech, and upgrades into the base price. Active in 37-plus communities in the Sarasota-Bradenton area alone. Strong value proposition for buyers who want a predictable purchase process.

DR Horton

Hillsborough • Pasco • Manatee
The largest homebuilder in the United States by volume. High lot availability, broad price range from the $240s through the $500s, and their Home is Connected smart home technology standard across all homes. Best for buyers who prioritize location selection and entry-level price points over customization depth.

Pulte Homes

Hillsborough • Pasco • Manatee
Established national builder with communities from the high $200s through the $700s. Their AllGen floor plans address multi-generational living with a private in-law suite and separate entrance. Del Webb, Pulte's 55-plus brand, is the largest active adult brand in the country. Twelve-plus active communities in Riverview alone.

Meritage Homes

Hillsborough • Pasco
Nationally recognized for energy efficiency, particularly their spray foam insulation and third-party tested homes that consistently deliver lower utility costs than comparable new construction. Active in 13-plus communities in the Riverview corridor. A strong choice for buyers who want to keep long-term operating costs down in Florida's climate.
Tampa Communities Guide Coming Soon

Taylor Morrison

Pasco • Manatee • Sarasota
Mid- to upper-market builder with an active Esplanade resort-living brand in Wesley Chapel and Lakewood Ranch. Popular with relocation buyers who want resort amenities and a built-in social community. A third Esplanade community is planned as part of the Southeast Lakewood Ranch expansion launching in late 2026.

Casa Fresca

Hillsborough • Pasco
A fast-growing Florida builder with a focus on elevated interior design standards and competitive pricing. Active in Epperson, Two Rivers, Waterset, and other major Gulf Coast communities. A newer name worth knowing, especially for buyers who want more intentional design at an accessible price point.
Florida Communities Guide Coming Soon

David Weekley Homes

Hillsborough • Sarasota
Known for strong customer experience scores and build quality, with thoughtfully designed floor plans and an eight-milestone buyer walk-through program. Active in Waterset townhomes in Apollo Beach, Lakeview Crossing in Sarasota, and coming soon in Plant City. A good fit for buyers who value the process as much as the product.

Toll Brothers

Manatee • Sarasota
The nation's leading luxury homebuilder and Fortune magazine's top-ranked builder for nine consecutive years through 2026. The Isles at Lakewood Ranch is their established Gulf Coast flagship. A new phase launched April 2026 and a fourth community is expected as part of the Southeast Lakewood Ranch expansion. Buyers work directly with a Toll Brothers Design Studio to personalize their home.
Common Questions

What Buyers Ask Before
Visiting Their First Model Home

Should I bring my Realtor on my first visit to a builder model home?

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Yes, and this matters more than most buyers realize. Many builders require that a Realtor be registered on your very first visit to the community in order to represent you through the purchase. If you tour a model home without your agent and later decide to buy, the builder's sales rep may become your only point of guidance through the contract process. Coming in with your own advocate from the start costs you nothing and gives you significantly more protection.

Does having my own Realtor cost me more when buying new construction?

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In most cases, no. Builder compensation structures vary, but many builders include buyer agent compensation as part of their standard sales process. Luke can clarify exactly how a specific builder handles this before you make any commitments. The guidance, contract review, and advocacy you receive come at no additional cost to you in most new construction transactions.

Can I still use the builder's lender when buying new construction?

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Yes. Builders cannot legally require you to use their preferred lender, though some offer upgrade incentives for doing so. Those incentives are worth evaluating carefully alongside the actual loan terms. Luke works alongside Luis Peguero at Fairway Independent Mortgage, who can provide a side-by-side comparison so you can make the choice that actually serves you over the life of your loan, not just at the closing table.

Do I still need a home inspection on new construction?

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Absolutely. Builder warranties cover many defects, but independent inspections catch issues that builder walk-throughs routinely miss. Framing, roofing, plumbing, and HVAC problems are far easier and less expensive to address before you close than after you own the home. A new house is not automatically a perfect house. Luke coordinates with trusted inspectors who specialize in new construction and know exactly where to look.

How long does new construction typically take from contract to closing?

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Timelines vary depending on the builder, the community, and how far along construction is when you sign. Production builders in active Gulf Coast communities typically target six to twelve months for a build-to-order home, though permitting, supply chain conditions, and build-out pace all affect this. Some communities offer quick-move-in homes already under construction or complete. Luke helps you understand what to realistically expect before you commit to a timeline that affects your current lease or existing home sale.

Can I negotiate upgrades or the purchase price on a new construction home?

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This depends heavily on the builder, the community, and the current pace of sales. Some builders have firm pricing and offer incentives through financing or design center credits rather than price reductions. Others have more flexibility, particularly on inventory homes that have been sitting for a few months. Luke knows the local market and can help you understand what leverage exists in a given situation before you begin any conversation with the builder's team.

An Honest Assessment

Why New Construction Works
for the Right Buyer

There are real and meaningful reasons to choose new over resale. There are also situations where resale makes far more sense. Here is an honest look at both sides.

Modern Floor Plans

Open-concept layouts, primary suites designed for today's standards, dedicated office space, and flexible rooms that adapt to how families actually live. Resale homes from even ten years ago often cannot match this without significant renovation.

Energy Efficiency

Current Florida building codes require insulation, windows, and HVAC systems that significantly outperform older homes. Meritage's spray foam standard and similar approaches from other builders translate to meaningfully lower utility bills month over month.

Builder Warranties

Florida law requires a one-year workmanship warranty, a two-year systems warranty, and a ten-year structural warranty on new construction. This protection does not exist when buying a used home, and it matters more than most buyers realize in the first few years of ownership.

Personalization

Depending on where a home sits in the construction cycle, buyers may be able to choose finishes, cabinetry, flooring, and structural options through the design center. That experience, whatever its limitations, produces a home that feels genuinely theirs from day one.

Lower Near-Term Maintenance

New roofs, new appliances, new plumbing and electrical systems mean fewer unexpected costs in the early years. For budget-conscious buyers or those who simply want predictability, this is a meaningful advantage over taking on an older home's unknowns.

Community Amenities

Master-planned communities on the Gulf Coast routinely include resort pools, fitness centers, pickleball courts, trails, and event programming built into the community from the start. That lifestyle infrastructure is difficult to replicate in an established neighborhood.

A word about resale: New construction is not the right choice for every buyer. If you need a specific location that lacks new development, if you want established trees and a neighborhood with history, if your timeline requires a fast close, or if your budget favors value over newness, a resale home may be the smarter path. Luke represents buyers in both situations and will give you an honest recommendation based on your goals, not which transaction is more convenient for him.

Talk to Luke Before You Visit
Your First Model Home

A short conversation before you walk into a builder's sales office costs nothing and changes everything about how you start the process. You will know the right questions to ask, what to look for in the contract, and that someone is in your corner from day one.

Start a Conversation
"Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to Him, and He will make your paths straight."
Proverbs 3:5-6
William Luke Holland LLC is affiliated with Future Home Realty, Inc. · FL License #SL3590135